Not everything fits a category.

The other divisions cover the questions organizations ask most often about AI. Plenty of good questions sit between them. A finance team wants a single reconciliation workflow automated. A hospital wants to know whether a clinical tool it has been offered is credible. A family office wants an AI agent that reads its own documents. A regulator wants a briefing paper on a technology nobody has written about yet. None of these is a strategy engagement, a governance framework, an audit or a visibility programme.

The usual industry response is to reshape the request until it matches something already on the price list. That produces engagements that are larger than the problem, and it is the reason so much AI consulting spend produces so little. The honest response is to look at the request as stated, say whether it is worth doing, and say plainly when the answer is no or when someone else is better placed to do it.